
DANIELLE RUSHFORTH

Danielle is the Founder and CEO of Wherewithal, a bra company introducing an entirely new bra designed to give women the power to create their own bra size—for the first time ever. A subject matter expert, Danielle built her career in omnichannel retail, e-commerce and social media marketing, specifically in the intimates category at The Home Shopping Network (HSN), and saw an opportunity to re-engineer the traditional bra design into one that can adjust to fit women's daily needs. In addition to working towards transforming the Intimate Apparel Industry as we’ve known it, Danielle is a philanthropist, mental health and self-activation advocate, passionate about helping others step into their own power to create the life they want to live.